Recently, companies are focusing on culture and art as the means of improvement in employees’ creative ability and income generation. In accordance with such trend, the government is supporting companies’ support for cultural and art through the i... Recently, companies are focusing on culture and art as the means of improvement in employees’ creative ability and income generation. In accordance with such trend, the government is supporting companies’ support for cultural and art through the introduction of various systems, and at the point where companies meet art, there is ‘Mecenat’. In Korea, mecenat activities are led by ‘Korea Mecenat Association’, and the government is leading companies’ participation through the ‘matching fund for art’ business. This study aims to suggest improvement plans for Korea Mecenat Association’s matching fund program for art, and focuses on arts organizations and companies that participated in the program from 2007 to 2016. Basic data for the study will be gathered through research material related to culture and art support policies, relevant laws, publications, and online searches, and relevant data from 2007 to 2016 relevant to the business such as matching fund business applications, evaluation result data, issued reference business and Ministry of Culture, Sports and Tourism’s performance will be gathered and analyzed. Korea Mecenat Association was established in 1994 and works on company alliance, national fund business and corporations’ cultural and social contribution businesses. Matching fund business for art, operated by the national fund, was first implemented in 2007, and provides additional national fund to art organizations in proportion to the amount supported by small and mid-sized businesses. From the initial budget of 1 billion won in 2007, the total budget increased to 2 billion in 2016 after repeated fluctuation, which 15% of it is used as an operation expense. With such development, the number of partnered companies and arts organizations increased from 27 in 2007 to 124 in 2016. In terms of the genre of arts organizations that participated in the matching fund business for the last 5 years, music and theater accounted for the highest proportion, and although on a decreasing trend since 2014, they maintain over 60% of the entire genre until 2016. In terms of performance, performance accounted for 83.71% and non-performance accounted for16.29% in 2016, accounting for around 80% each year. In terms of region, organizations in Seoul accounted for 66.7% in 2016, and companies in Seoul accounted for 48.8%. Organizations in the metropolitan area (Seoul, Gyeonggi, Incheon) were 83.54%, and 85.48% in cities. In case of companies, 74.4% were in the metropolitan area, and 64.5% were in cities. Total number of companies that participated in the business in the last 5 years was 288, which 177 of them participated once, accounting for approximately 60%. Meanwhile, classification of participating companies is rather complicated, as the type of business reach 47 kinds. Matching fund support business for art is accompanied by exchange program, in which ‘employee/family invitation to performance’ accounted for the highest in 2016, but Korea Mecenat Association classifies them into 4 types that there are limits in analyzing companies’ various desires.Improvements suggested in this study, based on such analysis, are as follows. First, operation criteria for Korea Mecenat Association, which operates the matching fund, should be established. Korea Mecenat Association was able to support more arts organizations due to efficient use of operation expense, but continued reduction of operation expense may result in poor business operation, so an appropriate criteria in operation expense are required. Second, a genre to put emphasis on during arts organization screening should be selected. In order to alleviate genre bias, appropriate proportion of genres should be assigned and budget should be allocated when selecting arts organizations, and suggesting social issues (such as multicultural, school violence, North Korean defectors, etc.) or keyword such as convergence or arts education and allocating a certain percentage towards business that suits this may be a good way. Third, the regional bias of selected companies and arts organizations should be improved. The most ideal way is to have regional mecenat associations, but it is politically difficult to induce establishment, so participations of companies and arts organization as a promotional business in relation to the region should be induced. In addition, when deliberating about the applicant organization, applying a quota system on non-metropolitan region may be appropriate. Fourth, the business classification system of participating companies should be reestablished. In stead of the current system that has no proper classification system for companies participating in matching fund business for art, this study suggests using the category in Korean Standard Industrial Classification by National Statistical Office. Introducing such classification system not only clarifies the criteria, but also enables the analysis of other statistical data in relation to matching fund participant companies. Fifth, classification system of exchange programs should be improved. The current 4 classification criteria make it difficult to categorize the exchange programs that are currently being implemented. The classification system can be reconstructed into the following 10 categories based on analyzed data; Exposing company name, Marketing use, Providing invitation, Social contribution, Workshop cooperation, Company welfare, Providing promotional space, Employee preference, Cooperating to company events, Others. Applying such classification system to the business application and data managed by staff will result in more accurate statistical data. Sixth, preferential plans for long-term participant companies should be established. High proportion of 1 participation by companies within the last 5 years not just implies an increase in new companies, but also may imply a risk in absence of long-term alliance. Long-term participations of companies need to be induced by establishing preferential plans. In addition, this study is significant in categorizing and organizing the matching fund data in art, which was disconnected by year, by genre, region, participation count, exchange programs, etc. However, due to the absence of coherent system in some data from the beginning of business, there were limits in analyzing the trend of 10 years. Therefore, this study focused on data from 2012 to 2016, and could not review the entire data for the past 10 years from 2007. In addition, the elimination ratio of companies and organizations and business type analysis of participant companies could not be compiled for statistics with the current data status, and will be hold off to the follow-up study. Korea Mecenat Association has faced difficulties during the last 10 years while operating matching fund business for art due to changes in operation expense, but has led the business relatively steadily. Matching fund business for art embraces the political significance of drawing support in culture and art from small and mid-sized companies, which are an important axis in Korean economy, and therefore, its significance is expected to increase furthermore. In the future, regional operating subjects should be established to expand the business, which will benchmark Korea Mecenat Association’s matching fund business for art. This study hopes that the based on this study, art matching fund business will be operated more systematically and actively to become the foundation in the promotion of Korea’s arts and culture.
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