Korean society has already entered multi-cultural society with rapidly growing the number of foreign migrants. For last 10 years, Korean society has been expeditiously transformed into multi-cultural and multi-ethnic society and, also, the demography ... Korean society has already entered multi-cultural society with rapidly growing the number of foreign migrants. For last 10 years, Korean society has been expeditiously transformed into multi-cultural and multi-ethnic society and, also, the demography of Korean society and cultural phenomena have been significantly changed. Abrupt quantitative increase in multi-cultural families caused various acculturation and led to stimulating and popularizing discussions on multi-cultural families. Therefore, to alleviate cultural shock of multi-cultural families in Korea, it is inevitable for Korean government to consider suitable policies for them. Leisure and cultural life study, which can support their normal life through tour activities, is one of policies that many multi-cultural countries have focused on. Tour activities help Korean multi-cultural family members understand the culture of a new society, settle in Korea successfully and obtain the chance of self-development. Therefore, this study investigates the difference of multi-cultural family's behavioral intention by their orignal nations on their Korean inter-tourism activities of Korean multi-cultural families. This study focuses on the multi-cultural families, who currently live in Korea, from China, Vietnam and Philippine, and finds out their tourism activities values on their Korean inter-tour activities experience by actual factor analysis. Through this process we can estimate their potential power on Korean tourism market as multi-cultural family members. The purpose of this study is to verify the effect of Korean multi-cultural family's inter-tourism activities on their behavioral intention. To accomplish the purpose, this study suggests theoretical grounds by a pilot study through reviewing preliminary research, establishes hypotheses and research models for objective research, and composes a questionnaire as a measurement tool which the validity and credibility of questions were corroborated by 120 copies of preliminary survey. This study examines the multi-cultural families from China, Vietnam and Philippine, who live in Seoul, Kyunggi-do, Incheon area and have experiences of Korea Inter-tourism activities at least more than once. The main survey was performed with a total of 550 copies spread and collected 496 valid questionnaires( China: 190, Vietnam:152, Philippine:154). This study initially utilized SPSS Ver. 21.0 for frequency analysis, descriptive analysis. As the second step, it utilized AMOS 21.0 for identifying behavioral intention and uni-dimensionality among related constructs. Through all these processing, the results of this study can be summarized as follows: First, the results of the survey showed the differences of demographics among the multi-cultural families from China, Vietnam and Philippine are male 198(39.9%), female 298(60.1%) in gender totally. But each nation, Vietnam, male 37(18,7%), female 115(38.6%) as biggest one in female, Philippine, male 74(person) female 80(person), China, male 87(45%) female 103(54.2%). In age groups, Vietnamese in 20's was the largest group with 77 persons, and China 40's 48 persons, Philippine 30's 77 persons are the relatively largest groups. As well, according to the characteristics of Korea inter tour experiences and results of the analysis on tour information, 195 (39.3%) multi-cultural families with the highest rate responded that they obtained information of Korea inter tour from their neighbors and acquaintances Second, the results of the analysis on the difference of tour motivation between each country as follows: To find out the difference among three different countries multi-cultural family's tour motivation, the post-hoc analysis of the terms, which showed significant difference, has been conducted after F-test. The results showed the tour motivation of Philippine on relaxation tour motivation was the highest among them. Third, the result of difference analysis on tour selection attributes showed that nature circumstance, social-cultural character have meaningful difference among different nations. The results of the hypothesis on this study is stated as follows: First, this study's hypothesis(H1/H2), tour motivation and the selection attributes of tourist attraction to affect the attitudes as the factor of construction of TPB( Theory of Planned Behaviour) are adopted as significant influence on them. Second, as the extended variables on this study, tour motivation and the selection attributes of tourist attraction are significantly influencing attitudes/subjective norm/perceived behavioral control as the factors of TPB was adopted. Third, depending on each multi-cultural family's nationality, tour motivation and the selection attributes of tourist attraction relate to recommendation intention are turned out not to have an equal measurement tool by the nationality moderation effect test. Therefore, it is verified that Korean multi-cultural families do not recognize each nationality's selection attributes of tourist attraction, tour motivation, attitudes, subjective norm, perceived behavioral control, recommendation intention as the same measurement tools. Thus, this study adopted the mediation effect method on SEM(structural equaltion Model) instead of using nationality moderation effect test, and after nationality mediation effect test, the additional test was verified by using alterative model. Fourth, the results of analysis by using the alterative model for Korean multi-cultural families from China, Vietnam, and Philippine revealed that the multi-cultural family from China showed attitudes, tour motivation fully mediated on recommendation intention on their influences, the multi-cultural family from Vietnam showed that tourist motivation was unaffected to recommendation intention, the multi-family from Philippine showed that tourist motivation, attitudes and subjective norm influencing were not adopted as the statistically meaningful level. The implications derived from the results of this study are presented as follows. First, this study contributes to establish the foundation of discussion on multi-cultural families' domestic your activities by reviewing the effect of multi-cultural families' domestic tour experience on tour activities by the positive analysis. Second, previous Korean multi-cultural family's studies mainly studied the observational variables, while this study has researched not only their observed variables but also to handle their beliefs in their deep mind like as their attitudes, subjective norm, perceived control by adopted Ajzen's TPB(1991). Thus, this study extends the understanding of the behavioral characters through the positive examination. Third, this research revealed the significant and strong influence results of all 3 nations multi-cultural family their recommendation intention on the selection attributes of tourist attractions. This study can be considered as the operational data on the marketing strategy which enlarge inbound tourism market as the tactic for tour niche markets in the future. The history of Korean multi-cultural family is over 20 years. However, there are only a few studies and research on their tourism study which are not sufficient enough. The tour activities of multi-cultural family can help them adopt more softly to their new cultural and social surrounding environment. But we still need more studies about multi-cultural family on the side of tourism science. For the future study, this study suggests that if the tourism industrial study on the tourism science field for multi-cultural families is widely studied in the future, it will not only contribute to develop social welfare programs which utilize tourism industry and various tour contents development, but tourism science itself will also be more highly valued. Key words: Multi-Cultural Family, Tour Motivation, The Selection Attributes of Tourist Attractions, Extended Theory of Planned Behavior, Acculturation, Behavioral Intention.
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