This study searches for measures for larger overseas spreading by considering the development situation and overseas spreading of Korean Language as a Korean national brand.
Each country of the world greets soft power generation to put effort in i...
This study searches for measures for larger overseas spreading by considering the development situation and overseas spreading of Korean Language as a Korean national brand.
Each country of the world greets soft power generation to put effort in improving national influence and national image by composing national brand through unique cultural elements. Following this kind of flow, Korea also executes studies related to national brand and national image. In 2009, the Korean government released 'National Brand Committee', which is advised by the president.
Overseas spreading of Korean language has meaning in spreading Korean culture. It was selected as 'National Brand top 10' and Korean language overseas spreading is being promoted through 'King Sejong Co-Brand' strategy.
Private and public corporations are continuously putting effort in overseas spreading business of Korean language. The operation of Korean language overseas spreading of the government is playing a very important role in the development of overseas spreading business. King Sejong Institute hosted by Ministry of Culture, Sports, and Tourism has become one of the most representative Korean language spreading institution that operates 130 offices in 54 countries of the world. Ministry of Foreign Affairs and Ministry of Education operate Korean Language School and Korean School to enhance Korean language education. Furthermore, Korean language overseas spreading institutions are being branded as 'King Sejong Co-Brand' strategy by applying King Sejong Institute to put effort in enhancing brand level.
Based on this, the improvement situation and Korean language overseas spreading are looked over to organize the points and operation status of overseas spreading brand institutions of the main countries such as France, England, Japan, and China. Through comparison analysis, the current Korean Language overseas spreading has difficulty in executing 'King Sejong Co-Brand' strategy and must build an effective progress plan to face reality.
In this context, the writer searched the progress plan in 4 aspects and organized them as the following.
Korean language overseas spreading must set a goal including cultural diplomatic contents to plat the role as national brand. There must be a goal to promote business by providing policy and plan. Also, there is a need to build cooperative system and comprehensive system between each department. Through this, the current business area's repetition, operation effectiveness, investment, and waste can be solved and also can resolve the problem between communication of the departments. Through reasonable system, development can be made in a better direction.
In the aspect of operating institution, effective operation and management system must be built. Each institution must activate Korean language spreading by using local resources by cooperating with social organizations, companies and local institutions. Also, unbalance can occur between institutions due to the difference of the areas. Thus, operation management and evaluation system must be provided by region. Also, for the government to promote business more effectively, budget must be supplemented through methods that provide importation business by each institution and enough budget shall be supported.
To enhance education expertism as an education institution, continuous effort must be put. Especially, the department of management and the institution headquarters must provide measures to support the studies related to development and localization of education infrastructure. Also, dispatched teacher system should be supplemented to input the possessed qualification of teachers to the local human resource to enhance expertism of education. Moreover, business should be expanded as cultural territory. Lastly, the work of each institution must be connected with the Korean Language Ability Test. This can become help in not only expertism of institution but also for enhancing awareness.
Lastly, an effective promotion strategy should be searched. Like China's Confucius Institute 'Chinese Bridge', continuous and regular events shall be held to contribute in delivering the superiority of Korea and influence of institution. Also, broadcast, internet, and other methods should be applied for active promotion, which can turn out to be effective. Also, overseas public can influence the maintenance of local friendly relationship. Thus, using the functions of the public will bring effect in promotion.
This study is the initial research about overseas spreading of Korean language as a national brand. There are many points to supplement but hope that better measures can be researched through this study.
，韩语毕业论文，韩语毕业论文 |
