Chapter One Introduction 1.1Background of the Study As a new major, Business English lacks a perfect teaching syllabus; also thematerials cannot satisfy the needs of both students and teachers. Teachers need tochoose textbooks by themselv...

Case Study of Etiquette in Business Negotiation 礼仪在商务谈判中的案例略论 I． Introduction 1.引言 Nowadays, with the quickening pace of economic globalization, more and more companies, businessmen and individuals are invo...

对于Café Hip的问题解决方案 The solutions for Café Hip’s problems Executive summary The main purpose of this report is to find the best way to manage the café hip better. The report discusses what is the problem of the café...

商务英语系具有学科交叉性和人才培养复合性的双重特性，与传统意义上理解的英语系有着明显的异同与区别。有学者认为，“商务英语学科的交叉由三个学科（语言、商务和跨...

Abstract: It has been many years since China adopted its policy of reform and opening to the outside world. More and more people are beginning to attach importance to studying business English. The purpose of this paper is to quest for sy...

1.1Research context As the international business activities has been becoming increasingly boomingafter entering WTO, more applicable talents in business area are expected to bom thanever before. Business English (BE), as one variety of...

Chapter One Introduction 1.1Background of the Research In the world today, China is playing an important role in the global economysituation. Especially in the wake of China’s entry into WTO on November 11, 2017,the connection between C...

Chapter I Introduction 1.1Background of the Research The world needs more and more communication and the business field is not anexception. In the stage of “Global Village”，more and more enterprises and companiesexpand their activit...

Chapter One Introduction 1.1Research Background The demand of compound talents who can use English proficiently in economicand trade fields increases sharply. Studies have shown that, since the 1990s，with thedevelopment of China's socia...

Chapter 1 Introduction 1.1General Introduction Euphemism appeared almost as early as language was produced. In the long history，it has accumulated many different definitions from different scholars. From Englishetymology we know that th...

Chapter 1 Introduction 1.1General Research Background With the rapid growth of China’s economy and our increasing communication withthe world, more business English talents are needed. Business English major has been oneof the most popu...

英语论文优秀范文-欧盟的对外贸易政策 本文主要论述了内部和外部刺激使得欧洲联盟(EU)的对外贸易政策转向了自由贸易的方向。探讨的主要论点是, 在世界贸易组织的多边贸易体...

（塞尔迪斯）李艾柯卡，也是前克莱斯勒的总裁，他曾经说过：“你可以有伟大的思想，但如果你不能让人们理解，他们也不会带你走向未来任何地方”。 其实，内部沟通是有效商务...

Chapter One Introduction 1.1 Rationale for the Research As the “essence” of research articles, the English Abstract has got much attention from the foreign scholars (Swales1990; Bhatia1993; Kaplanetal 1994) and many influential achiev...

Chapter One Introduction The thesis focuses on the application of Appraisal Theory in the editorial discourseanalysis. The chapter begins with background of the thesis, purpose of the thesis, significanceof the thesis and organization of...

绪 论 一、探讨背景 随着社会经济的发展，国家和地区之间的经济合作不断地增多。中国作为世界第二大经济体，在加入 WTO 之后，在世界经济的舞台上逐渐起到更为重要的影响。发展...

绪 论 如今，我国的社会主义市场经济已经进入了全面健康发展的时期，公司一方面经济实力大大增强，社会需求急剧增加，市场机遇很多；另一方面，用户的需求个性化趋势也急剧增...

绪论 在绪论中，笔者将以探讨背景、探讨目的、探讨意义和论文框架四个方面简要描述本论文以英文知识产权合同文本的体裁略论为探讨课题的原因，进行此项探讨的目的，以及进行...

伴随着21世纪信息技术的发展，智能手机行业越来越面临着同质化的发展困境，消费者在同种商品的购买上面临着多项选择，使得企业客户的流动性非常大，而如何留住现有客户是21世...

A Study of Etiquette in Business Negotiation 商务谈判中礼仪的探讨 Abstract：Nowadays with the rapid growth of the Chinese economy, especially after entering the WTO, many of China import and export international business compan...

中文摘要在国际经济贸易活动中，商务合同是一种重要的法学文件依据,商贸英语已成为必不可少的语言交际工具,它也是英文经济贸易合同的基点。越来越多的英语和法学的爱好者也希...

Abstract (Summary) Purpose - The purpose of this paper is to demonstrate how top managers seek to provide the necessary Leadership inside an organisation when sustainability is a primary strategic objective, and the paper seeks to ask to...

1. Introduction. At the present time the social science disciplines offer contrasting perspectives on how researchers should approach phenomena. On the one hand there are postmodern social theorists such as Lyotard, Derrida, and Baudrilla...

Abstract: Corporate Governance has gained more and more attention both in theory and practice as a world wide research topic. It is very necessary and urgent to study corporate governance today with the globalization of economy and the de...

AbstractInformation technology is significantly changing the operating practices of an increasing number of companies globally. These developments have important implications for the Accounting profession and in particular accounting prac...

AbstractInformation technology is significantly changing the operating practices of an increasing number of companies globally. These developments have important implications for the Accounting profession and in particular accounting prac...

[Abstract] The specific way of information transmitting in business activities accounts for the specific features of business English, which transmits the information of business theory and practice. The article analyses the linguistic fe...

Abstract Einstein’s equivalence principle was initially expressed in terms of the equivalence of a uniform gravity and an accelerated frame. This principle was challenged by some theorists as invalid or more recently as confusing. Some...

[Abstract] Advertising may be described as the science of arresting the human intelligence long enough to get money from it. It is thus clear that advertising has played a decisive role in today’s business world. The issue of whether ad...

[内容摘要] 本课题从我国改革开放的实际需要出发，探讨广告，特别是广告英语的特征。 因为，作为英语广告主要载体的广告英语在努力体现除了有帮助消费者认识商品的影响外，还...