《英语广告常规构词法及其新词构造措施略论》-广告英语硕士课程论文定制 ［摘要］对于《英语广告常规构词法及其新词构造措施略论》的广告英语硕士课程论文定制：作为一种商业...

《英语广告的语言特点与修辞手法略论》-广告英语论文库 摘要:对于《英语广告的语言特点与修辞手法略论》的广告英语论文库：广告对社会、文化作用日益深远,广告语的发展也十分...

《积极修辞的类型及其在广告英语中的影响略论》-广告英语硕士论文定制 【摘 要】对于《积极修辞的类型及其在广告英语中的影响略论》的广告英语硕士论文定制：英语修辞可以分...

《商务英语广告的词汇、句法及修辞艺术特性略论》-广告英语论文库 摘要:对于《商务英语广告的词汇、句法及修辞艺术特性略论》的广告英语论文库：广告是宣传商业信息的有效工...

《广告英语中的修辞形式与用法略论》-广告英语论文定制 【摘要】对于《广告英语中的修辞形式与用法略论》的广告英语论文定制：广告英语是有别于普通英语的一种运用语言。各种...

合作准则下广告英语中的模糊限制语用法探寻-广告英语论文精改 ［摘要］对于合作准则下广告英语中的模糊限制语用法探寻的广告英语论文精改：本文对广告中的模糊限制语的语用功...

【 abstract 】 in the market economy and the rapid development of the commodity economy today, English advertising as a means of information transmission, every day in various forms in our side, has become a part of our everyday life. B...

Abstract: as a kind of the mass media, advertising become people daily life is closely related to one of the important component. Advertising language more and more to cause the attention of people, the importance of AD discourse translat...

摘要：该文从英语广告词的修辞艺术出发，通过例句着重略论了几种常用的广告修辞格的应用及其所产生的效果，让大家了解广告修辞的语言特色，同时介绍了三种常见的翻译策略：...

[摘 要] 本文通过应用Halliday的系统功能语法理论,从语气及情态系统两方面对一则节约用水的英语公益广告进行了人际意义略论,解析了该类广告是如何巧妙地应用语气及情态系统的选择...

【摘要】本文以广告为授课主题的英语口语课为教学实例，研讨了英语口语课堂的互动教学设计中教学内容与互动形式、教学难度与学生可接受度、教学内容与学生能力培养、学生知...

［摘要］在现代社会中，广告可以说是无处不在，无时不在。打开电视，收音机，翻开报纸杂志，各种各样的广告便铺天盖地而来。广告已经深入到人们生活的方方面面。一则好的英...

【摘要】广告英语相关论文作为一种功能性语言,已经逐步形成了一种较为独立的文体,并构成语言应用和信息交流中的重要组成部分。基于广告特殊的社会功能,广告英语经常使用各种...

【摘要】对80名被试者的测试表明,语言生动性和心象指导语经由心象加工过程作用中国受众对英语广告信息的记忆效果。广告语言生动性程度对心象产生的程度和广告记忆效果具有显...

［摘要］随着全球市场经济的高速发展，公司面临的市场竞争尤其是来自国际市场的竞争日益加剧，越来越多的公司都意识到了广告的重要性。广告英语相关论文应用多种修辞手法使...

摘要:广告英语相关论文作为一种运用型文体，与人的认知、心理紧密相关。象似性理论是认知语言学探讨的一个重要领域。本文从象似性角度略论了广告英语的语言特征，指出将象似...

摘要：委婉语既是一种语言学现象，更是一种文化现象，它广泛运用于社会生活的方方面面。本文通过对众多英语广告语言的探讨，略论了广告制作者如何通过构词，词汇，修辞以及...

摘要：网络英语广告相关论文是伴随网络而生的一种新型广告形式，它在词汇和句法上都有一定的模糊性。本文在考察一些网络广告语言的词汇模糊和句法模糊的基础上，简单地研讨...

摘要：作为人类思维机制的隐喻广泛存在于英语广告语篇中。文章重点研讨隐喻在英语广告中的特点和功能，发现广告中的隐喻具有自身的特点，在广告语篇中起着重要影响。一方面...

摘 要：广告英语是一种商业性语言，是语言在特定社会条件下的一种变体和具体形式。它在语言上有自己独特的风格，具有很高的探讨价值。本文通过略论一些广告词来探讨广告英语...

摘要：双关英语是英语广告中一种常见的修辞手段，文章从谐音双关、语义双关、习语双关等几方面阐述双关在广告英语相关论文中的应用，并对广告英语中双关的翻译作了初步的探...

Abstract: in modern economic life, advertising play the indispensable role, and puns as a widely used in advertising copywriter creation and deeply love the trope of audience, for advertising graces many. This paper discusses the applicat...

[abstract] pun is commonly used in advertising language figure of speech, it can increase the use of the attraction of the AD with interest. A pun interlingual translation has been of a difficult problem. From the characteristics of the p...

Abstract: fuzzy words used in advertising with a unique advantage, can better service to the final purpose of advertising. And the success of the fuzzy words in advertising translation will directly influence in the receptor language the...

Abstract: the metaphor is not only a kind of rhetorical means, or a way of thinking, cognitive means. Metaphor in English there are many advertisements. This paper explores the process of understanding metaphor ads, based on study of the...

Abstract: the fuzziness of language is one of the essential attribute of human language. advertising English the fuzziness of the performance for the speech fuzzy, vocabulary, sentence fuzzy fuzzy, they help to improve the accuracy of the...

Abstract: according to need to copy is communication, intentionally imitate known as the words, poetry, songs, idioms and proverbs, a common way of rhetoric. To the use of advertising copy in very broad, to brand publicity, expand brand v...

Abstract: the English language as a modern English advertising is the important component of language has its unique characteristics, these features reflect the English advertising language contains profound cultural heritage, make the En...

Abstract: the formation of each language has its special purpose, AD article is no exception. Information structure unique features including known information omitted, new information highlights, discourse of stress and intonation theme-...

Abstract: from the English advertising rhetoric and the perspective of aesthetics, through the analysis of some of the aesthetic forms of advertising, discusses how to reform the audience advertising English, to explore the rhetoric in ae...