| 20世纪50年月中期，美国计谋学家海格·安索夫初次提出多元化计谋，随后这一计谋遭到了诸多学者的看重。重要蓬勃国度的年夜公司团体出于分歧的念头和目标将多元化计谋视为运营和扩大计谋的主要部门。但是多元化计谋因时因地而异，韩语毕业论文，在知足了公司疏散风险、增长治理者待遇方面的需求的同时，也疏散了公司资本、增长了运营费用和治理难度。多元化运营计谋毕竟会给公司运营绩效带来正面照样负面的作用，学术界其实不存在同一的定论，不雅察角度、数据统计和研究办法的分歧都邑发生分歧的结论。本文以韩国年夜公司团体的多元化计谋为研究对象，韩语论文题目，重点对三星团体的多元化做案例研究，商量多元化的成长计谋对公司运营绩效的作用。文章重要分为五个部门：起首是绪论，重要论述本文选题的配景与研究意义、研究目的和办法，同时对今朝对于多元化计谋的普通实际和重要研究结果加以论述，并提醒了本文的重要立异和缺乏的地方。第一章起首周全论述了韩国年夜公司团体实行多元化计谋的配景和念头，然后剖析了多元化计谋的范围与形式，最初对这一计谋能够带来的积极作用和弊病停止评价。第二章起首论述了以三星团体为例停止研究的缘由，重要从三星团体在韩国经济中的位置和家当散布变更两个方面停止剖析，接着引见三星团体以后地点的行业范畴和三星多元化成长过程。本文的第三章起首在实证研究设计一节提出了研究假定，明白了样本的选择与数据起源，对与研究相干的几个变量停止了初步的统计与盘算，然后运用Stata这一软件对多元化水平与公司盈利性、生长性目标的相干性停止磨练，并对磨练成果停止剖析。最初一部门是结语，综合以上章节的内容，特别是第三章的剖析成果，对研究选题提出初步的结论。 Abstract: 50 years of the 20th century middle, the United States strategic experts Haig Ansoff first put forward the diversification strategy, then this strategy was value from many scholars. An important flourishing nations of the eve of the enterprise groups for different idea and target the diversification strategy as operations and strategy to expand the main sectors. But diversification strategy, time vary, has satisfied the enterprise in the evacuation risk, growth management treatment needs at the same time and evacuation of the venture capital, an increase of operating costs and the difficulty of governance. Diversified management strategy after all, will bring positive still negative influence to the enterprise operation performance and academic circles does not exist in the same conclusion, not Yacha angle, data statistics and research methods of different cities have different conclusions. The Korea big enterprise groups diversification strategy as the research object, focusing on diversification of SamSung group do case study and discuss the diversification development strategy of the performance of business operations. The article is divided into five departments: chapeau is the introduction, important topics discussed in this thesis, the background and the research significance, the research purpose and methods, also on the current diversification strategy on the ordinary real and important research results are discussed. And remind the important innovation and the lack of places. The first chapter first comprehensive discussed the Korean enterprise groups implement the background and idea of the diversification strategy, and then analyzes the scope and form of diversification strategy, the first of this strategy can bring positive effects and defects of the evaluation. Second chapter elaborated the reason of SamSung group as an example of research important from the Samsung Group in South Korea's economic position and possessions spread change two aspects carries on the analysis, then after the introduction of SamSung group in the industry category and Samsung diversified growth process. The third chapter in the empirical research design proposed the research assumptions and understand the sample selection and data origin, several variables and research relevant to stopped preliminary statistics and calculation, and Stata this software the level of diversification and firm profitability, growth target of coherence stop training, and to hone results analysis. First part is the conclusion, the contents of the above sections, especially in the third chapter, the analysis of the results, put forward the preliminary conclusion of the research topic selection. 目录: 摘要 4-5 ABSTRACT 5-6 图表目录 9-10 绪论 10-20 0.1 探讨的背景与意义 10-13 0.1.1 探讨背景 10-12 0.1.2 探讨意义 12-13 0.2 文献综述 13-18 0.2.1 多元化战略一般理论 13-14 0.2.2 多元化战略与公司经营绩效的探讨 14-16 0.2.3 国内外多元化探讨近况 16-18 0.3 探讨目标与探讨措施 18-19 0.3.1 探讨目标 18 0.3.2 探讨措施 18-19 0.4 主要创新与不足之处 19-20 0.4.1 主要创新 19 0.4.2 不足之处 19-20 1 韩国大公司集团多元化发展概述 20-30 1.1 韩国大公司集团多元化的背景及动机略论 20-23 1.1.1 韩国大公司集团实施多元化战略的背景 20-21 1.1.2 韩国大公司集团实施多元化战略的动机 21-23 1.2 韩国大公司集团的多元化战略概况 23-30 1.2.1 韩国大公司集团多元化的规模 23-26 1.2.2 韩国大公司集团多元化的模式 26-28 1.2.3 韩国大公司集团多元化评析 28-30 2 三星集团的多元化战略略论 30-38 2.1 以三星集团为探讨对象的原因 30-34 2.1.1 三星集团在韩国经济中的地位 30-33 2.1.2 从产业分布看三星集团的代表性 33-34 2.2 三星集团的多元化战略 34-38 2.2.1 三星集团的多元化发展历程 34-37 2.2.2 当前三星集团涉及行业略论 37-38 3 韩国三星集团多元化战略的绩效略论 38-50 3.1 实证探讨设计 38-45 3.1.1 探讨假设 38 3.1.2 样本的选择与数据来源 38-39 3.1.3 变量选择及初步统计 39-45 3.2 实证检验和结果略论 45-50 3.2.1 实证检验 45-47 3.2.2 结果略论 47-48 3.2.3 实证探讨带来的启示 48-50 结束语 50-51 参考文献 51-54 附录 54-59 致谢 59-60 |
