| 21世纪以来，跟着全球收集的普及和高速成长，互联网技巧为人们从事商务运动供给了极年夜方便，花费者经由过程收集24小时都可以在全球规模内停止商品生意业务及结算。中国和韩国事邻国，韩语论文范文，在物流配送送方面有显著的优势，还有中国的格式多样、价钱昂贵的商品在韩国花费者中很受迎接，韩国网站的成熟与标准也吸引了中国花费者的存眷。跟着两个国度之间网上商业约活泼，许多研究者都开端了以中韩电子商务为目的的研究内容，个中收集购物的中韩比拟是其研究的热门之一。本研究以中韩年夜先生为主体，商量收集购物的小我特点与念头、购物行动、感知风险及购物评论运动。本文起首剖析收集购物实际模子及中国和韩国的收集购物研究现状，重要研究及商量中韩年夜先生在收集购物进程傍边的差别，为此肯定了六个身分来磨练，分离为小我特点、购物统计、购物情况、购物行动、感知风险及购物评论运动，并对中韩年夜先生做问卷查询拜访，用所得的数据对假定停止验证。经由过程实证研究发明：中国年夜先生的立异性高于韩国年夜先生，韩国年夜先生的购物激动性高于中国年夜先生；中国年夜先生比韩国年夜先生偏向于取得实利的购置运动，中国年夜先生在收集购物经济性念头、寻求时髦念头和方便念头方面高于韩国年夜先生；中国年夜先生在重视网站的商品信息方面高于韩国年夜先生，韩国年夜先生在重视网站平安性方面高于中国年夜先生；中韩年夜先生在网上购物行动上没有显著差别；中国年夜先生的感知风险峻高于韩国年夜先生；中国年夜先生的揭橥购物评论的偏向性高于韩国花费者。经由过程本文的研究，韩语论文范文，可懂得中韩年夜先生的购物行动的差别，并由此提出对列国花费者行动研究的相干战略和建议，为今后的深刻比拟研究供给了有用的参考，具有必定的实际价值和理论意义。 Abstract: Since the 21st century, follow the global collection of popularization and rapid growth, Internet skills for people to engage in business, sports and supply the greatly convenient, consumers through the process of collecting 24 hours can stop the commodity business, clearing and settlement in the global scale. Neighbors China and South Korea, in the logistics and distribution to send has a significant advantage and China have a variety of formats, expensive commodity in Korea consumers is very welcome, mature and standard of South Korean website also attracted Chinese consumers concern. Follow the two countries between online business about lively, many researchers are beginning to China Electronic Commerce for the purpose of research content, compared to the medium of online shopping in China and South Korea is one of the most popular in the research. This study to South Korea in Mr. night as the main body, discuss the collection shopping personal characteristics and thoughts, shopping, perceived risk and shopping commentaries. First of all, this article analysis of online shopping in the actual mold and China and South Korea online shopping research status, important research and discuss the Han years Mr. night sideways in the network shopping process difference, for sure the six identity to hone, separated for personal characteristics, shopping statistics, shopping situation, mobile shopping, perceived risk and shopping commentaries movement, and South Korea on the eve of Mr. questionnaire investigation, of hypotheses verification, using data from the. Through the process of empirical research: the innovation of the invention is higher than that of South Korea Chinese Mr. Mr. Mr. Nianye Nianye, South Korea shopping than Nianye Mr. China excited; Mr. China Nianye than South Korea tend to have big Mr utilitarian purchase, Mr. China Nianye in collecting shopping economic thoughts, ideas and Thoughts on seeking fashionable convenient than South Korea Mr. Big; information commodity Chinese Nianye Mr. attention to site than those of Korean university student, Mr. Chinese is higher than that of South Korea may Nianye Mr. in the importance of site safety; and Mr. Big there were no significant differences in the online shopping behavior; perceived risk is higher than that of South Korea China Mr. Jun Nianye Nianye Mr. Chinese; Mr. reveal shopping comments Eve the bias is higher than that of South Korean consumers. Through this article research, to understand the difference between China and South Korea, Mr. big shopping, and then puts forward to the nations spend action research of coherent strategies and recommendations, for future profound comparative study provides a useful reference, has certain practical value and theoretical significance. 目录: 摘要 10-11 ABSTRACT 11-12 第1章 绪论 13-18 1.1 探讨背景 13-14 1.2 探讨目的及探讨意义 14 1.3 探讨内容及措施 14-16 1.3.1 探讨内容 14-16 1.3.2 探讨措施 16 1.4 基本框架 16-17 1.5 创新点 17-18 第2章 文献综述 18-43 2.1 概念界定 18-20 2.1.1 网络购物定义 18 2.1.2 消费者 18 2.1.3 消费者行为与特点 18-20 2.2 网络消费者行为理论 20-25 2.2.1 网络消费者行为模型 20-23 2.2.2 运用网络消费者行为模型的探讨近况 23-25 2.3 中韩网络消费者行为探讨近况 25-35 2.3.1 中韩两国互联网发展状况 25-27 2.3.2 中国网络消费者行为探讨近况 27-30 2.3.3 韩国网络消费者行为探讨近况 30-33 2.3.4 中韩网络购物比较探讨综述 33-35 2.4 中韩大学生网络购物的作用因素 35-42 2.4.1 个性特征因素 35-36 2.4.2 网络购物动机因素 36-37 2.4.3 网络购物环境因素 37-38 2.4.4 网络购物行为 38-39 2.4.5 知觉风险因素 39-41 2.4.6 网络购物评论因素 41-42 2.5 本章小结 42-43 第3章 探讨假设与问卷设计 43-56 3.1 探讨假设 43-51 3.1.1 中韩大学生网络购物前作用因素 43-46 3.1.2 中韩大学生网络购物作用因素 46-49 3.1.3 中韩大学生网络购物后作用因素 49-51 3.2 量表及问卷设计 51-56 3.2.1 变量确定及量表设计 51-54 3.2.2 问卷设计 54-55 3.2.3 数据收集及略论措施 55-56 第4章 数据略论 56-73 4.1 数据略论措施概述 56-58 4.1.1 因子略论 56-57 4.1.2 信度略论 57-58 4.1.3 效度略论 58 4.2 样本人口统计特征 58-61 4.2.1 中国样本特征 58-60 4.2.2 韩国样本特征 60-61 4.3 信度及因子略论 61-63 4.4 假设检验 63-68 4.4.1 个人特征的异同 64 4.4.2 购物动机的异同 64-65 4.4.3 网络购物环境要求度异同 65 4.4.4 网上购物行为异同 65-66 4.4.5 知觉风险的异同 66 4.4.6 网络购物后购物评论异同 66-68 4.5 探讨结果讨论 68-70 4.6 探讨结果的实践意义 70-73 4.6.1 针对中国大学生消费者 71 4.6.2 针对韩国大学生消费者 71-73 第5章 结论 73-75 5.1 探讨结论 73-74 5.2 探讨局限性及未来的展望 74-75 参考文献 75-84 附录 84-91 致谢 91-92 学位论文评阅及答辩情况表 92 |
