ABSTRACT Untitled poem was a unique creation of Li Shangyin. Because of his unsmooth life and unfortunate encounter, his analysis and excavation on the inner-heart of aesthetic object, and his emotional experience about depression and sen...

ABSTRACT As it is known to all, the proverb is the treasure a nation. Especially the lifestyle proverbs reveal the life habit and thinking habit of a nation. So understand a nations proverb has a great significance on the way of promoting...

ABSTRACT Chinese ancient poetry translation has always been difficulty and hot topic in translation field. To achieve the aim of promoting culture exchange better, there are many translation approaches. Among them, Nidas Functional Equiva...

ABSTRACT In the development of economic globalization today, the international exchange is becoming increasingly frequent, and the cultural exchange, especially the cuisine culture is becoming even close. China's catering industry like ot...

ABSTRACT Idioms, as a special and inseparable part of language, are the shell and instrument of thinking. There are abundant animal idioms in both Chinese and English and most of them are metaphorical. These animal idioms are fixed phrase...

Abstract Advertisement is an act with a strong purpose to persuade the customers to accept the products or the services. The purpose is fulfilled through the advertising language understood by the customers. In order to make the advertise...

ABSTRACT With the deepening development of the culture exchange between China and Western countries, the movie plays an important role in this process as a crucial culture carrier. English and American films flow over into the domestic ma...

ABSTRACT Vogue expressions refer to the language form which widely popular in a certain period among some people. It is not only a language phenomenon but also a psychological phenomenon of social culture. To a certain extent, it is a mir...

ABSTRACT Ulysses, which is noted for the stream of consciousness, now has two famous complete Chinese versions of Ulysses, one by Xiao Qian and Wen Jieruo, the other Jin Di. Both of them have a great number of fans in the literary world,...

ABSTRACT The target consumers of skin care products are women because pursuit of beauty is womens nature. The English-Chinese translation of womens skin care brand names (here after refer to WSCBN) follow the theory of translation aesthet...

ABSTRACT With the increasing number of foreigners traveling to China, the translation of public signs in scenic spots plays a vital role in information transfer. However, many problems still exist in a lot of public signs translations. So...

ABSTRACT Skopostheorie, which developed from German functionalism, holds that translation is a form of purposive behavior based on a source text, and such purpose should be regarded as the primary principle which determines any translatio...

ABSTRACT Movie, being the important intermediary of cultural transmission, not only enriches life and horizon of people but also plays the role of communication and exchange of culture. Movie title is quintessence of movie as well as fini...

Abstract Eco-translatology, proposed by Hu Gengshen, Tsinghua University professor in 2017 on the Third Asian Translators Forum, makes a study of translation under the guidance of ecology, which provides a new perspective for the study of...

Abstract Ezra Pound, one of the leading figures of British and American modern poetry, has made a great contribution in spreading Chinese culture and poetry to the western countries. Li Bais Changgan Xing is one of the most sensational po...

Abstract Vagueness is an inherent feature of human language which is objective and unavoidable. For the sake of strategy, diplomats with some specific intention frequently communicate by vague language. Based on Skopos Theory and its thre...

Abstract Ah Q Zheng Zhuan is one of Lu Xuns masterpieces. It has been translated into many languages, one of them is the English version by Lyell. However, the obscurity of the language in the original determines the difficulty of its tra...

Abstract Idioms are the essence of the national culture. It is an important project to translate them accurately between English and Chinese. Due to the differences between the two languages and cultures, it brings great difficulty in the...

Abstract With Chinas accession to the WTO and the development of economic globalization, an inflow of foreign enterprises and the constant increase of Sino-foreign joint ventures, overseas investors in China need to know about the Chinese...

Abstract During the exchanges of international economy and trade, many English brand names have entered into Chinese market, which leads to the research of strategies of translating English and Chinese brand names. The brand name is used...

Abstract In recent years, China becomes more and more international and attracts more attention of the world. As more and more international visitors came to China, the bilingual public signs begin to play a more and more important role....

Abstract This thesis firstly gives a brief introduction of AIDA principle, and then it discuss the relation between AIDA principle and Ads translation. The following is the introduction of the concept of Ads, the features of Ads translati...

Abstract Previous studies on translating English beverage advertisements are mainly from the perspectives of cognition, pragmatics, functional equivalence and so on. However, there are few analyses based on adaptation theory. This thesis...

Abstract There are so many color words in Hong Lou Meng, not only from the description of the characters appearance and dresses, but also to the arrangement of furniture and equipments in the residence, from the shift of seasonal scenery...

Abstract With the continuous development of Chinas cultural exchanges with other countries and the widespread popularity of the Internet, a growing number of British and American movies are swarming into the Chinese market. As the first i...

Abstract Brand name is a bridge to link customers and products or servers. As a way of propagating and transmitting information, brand names role cannot be underestimated because it is not only an artful technique in persuading people to...

Abstract Ode to the West Wind is not only a very important work in England literary history, but also has its enormous value on translation. In this thesis, functional equivalence theory acts as a guide to analyze and evaluate Jiang Fengs...

Abstract With the rapid development of international cultural exchange, Chinese culture has gained more and more attention all around the world, so does Chinese poetry. Therefore, the English translation of Chinese poetry is of crucial im...

Abstract Idioms are an important part of the language and culture of a nation. As they often have vivid images, concise expressions and strong cultural characteristics, it is not an easy job to translate them into Chinese. In the field of...

Abstract In recent years, the exchanges between people in the world are becoming increasingly frequent. As a communication tool, audiovisual is playing a dispensable role in promoting mutual understanding and cultural exchanges. After the...