Abstract and Key Words Abstract: Punning is one of the most common rhetorical devices used in advertisement. The translation of puns is difficult because of the double meanings, and the translation of puns in advertising English is even m...

Abstract Functionalist skopos theory is the latest achievement in the field of translation. Skopos theory breaks through the confinement of the traditional translation theories by providing the translator more strategies to choose from. C...

Abstract With the advance of business globalization and the rapid development of our economy, professional international business people are heavily demanded. In recent years, more and more Business English training courses have been open...

Abstract With the rapid development of Chinese economy and the speeding up of globalization, advertising industry is developing at an amazing speed. Foreign products begin to flood into Chinese market, and large quantities of Chinese prod...

Abstract As a cognitive theory advanced by Dan Sperber and Deirdre Wilson, Relevance Theory reveals that communication and cognition are the inherent features of language communication. At the same time, it offers a feasible and convincin...

Abstract This thesis, whose major topic is Study of Ku Hongmings Translation of Lun Yu from the Perspective of Skopos Theory, discusses the following questions: what Ku Hongming's skopos in his translation of Lun Yu (《论语》) is. And...

Abstract The thesis analyses three Chinese-translated texts based on Nidas functional equivalence in order to observe the equivalence effect in semantics, syntax, rhetorical and text aspects between the source language and target language...

Abstract The Conceptual Metaphor Theory, first put forward by Lakoff (1980), studies metaphor from a cognitive perspective. According to this theory, metaphor is in human thought and action and is based on human experience. Therefore, met...

Abstract With the growing import and export, trademarks are catching more attention since they are related to the sales of products. At the same time, the study of trademark translation is urgent. The purpose of trademarks is to get peopl...

Abstract Liaozhai Zhiyi is an encyclopedia of classical Chinese culture. It is regarded as the top of classical Chinese novel for it represents the ghost culture and beliefs in China. Liaozhai has been translated into English by both Chin...

Abstract As the world becomes smaller and smaller, many foreign cultures pour into China. Cultures begin to mix together. Movie industry is one of the most booming ones. Based on Relevance Theory., this thesis briefly presents the subtitl...

Abstract Humor is an indispensable part of daily communication and the entertainment. In the circumstance of globalization, humor, the verbal humor in particular, is bound to be a prominent element of cross-cultural communication not only...

Abstract With the rapid development of Chinese economy, tourism becomes a booming industry. More and more foreign visitors come to China for a visit, so the translation of scenic spots has a great impact on attracting foreign tourists. An...

Abstract As an integral part of advertising, trademark has great influences on commodity sale and the reputation of an enterprise. As the global economic integration further develops as well as China enters into the WTO, the study on trad...

Abstract Globalized economy has been putting forward and speeding the trend of international trade, which requires that more and more domestic companies introduce themselves to people all over the world. The English company profile, as an...

Abstract Nowadays, the international relations are becoming increasingly close with the frequent communication among countries. Numerous campaigns are launched to have the governments policies and political ideas known to the people. On t...

Abstract With the rapid development of global economy, the economic communications between different countries are much more frequent than ever before, and trade frictions in international exchange are not uncommon. Under this circumstanc...

Abstract Tang poetry is the golden treasure of Chinese culture, especially of the Chinese poetry literature. With the development of international culture communication, translating the Tang poetry into English is of great significance to...

Abstract As a country with ancient civilization, China has communicated for centuries with other countries in the world, contributing a lot to the development of the world civilization. Today, after reform and opening up, China and the wo...

Abstract Slogan is not only to awaken the collective action of people but also to help them organize in an orderly manner. In the modern time it is of pith and moment to scratch out enthusiastic, meaningful, unique and appealing slogans f...

Abstract With the up-growing overall national power of China, countless exotic goods throng into the domestic market with the injection of a great amount of non-literary text types as well as more translation of pragmatic versions. Tradit...

摘 要 《红楼梦》是一部具有高度思想性和高度艺术性的伟大著作，可以代表古典小说艺术的最高成就。它以独特的语言魅力吸引着古今中外无数人品读探讨，从而形成了红学。 《红...

摘 要 道德经集中体现道家的哲学思想，是中华文化的精华所在，同时也是中国古籍的经典之作。道德经在西方一直享誉盛名，拥有的外文译本的数目仅次《圣经》。西方对《道德经》...

Abstract With the development of globalization, people from different cultural backgrounds have more and more opportunities to communicate with each other and in communication, conversation usually begins with exchange of names. As one of...

Abstract Translation is an essential part to the communication between Chinese culture signs and the foreign ones. As translators, we should storage the culture elements contained in specific cultural contexts when translating Chinese cul...

Abstract With dramatic economic development, more and more literary works have been introduced into China. Therefore, the quality of the translation of those books is of great importance. According to relevance theory, a good translated w...

Abstract This thesis focuses on study of Yang Xianyi couple and the subjectivity he manifests in translating Selected Stories of Lu Hsun. Discusses the following questions： What is subjectivity of translator? What is Yang Xianyi subject...

Abstract This thesis titled A Study of Xu Yuanchongs Subjectivity in Tang Poems Translated into English following the guidance of the relationship between translators subjectivity and the Chinese classics translated into English, probing...

Abstract There is a close connection between linguistic form and ideology. As a mass media, news is influenced by the ideology of the writer. The ideology guides the text structure, sentence structure and words. In translating, the transl...

Abstract Advertising, as an important source of information, has become an indispensable part in sales promotion. Meanwhile, the globalization of markets also means companies today are dealing with an incredibly varied target group, with...